trisha
malkani
tm
Freelance
MARKETING MANAGER AND BRAND consultant
A digital marketing professional with 5+ years of experience managing content, social media and marketing strategy.
Consulted brands across hospitality, fashion and beauty across the UK and India.
brands i’ve worked with
experience
01
Inherited skincare
Product Photoshoot I Social Media Management I Email Marketing
The first Ayurvedic skincare brand that uses ‘Ghee’ (Clarified Butter) as its base. A natural, cruelty-free, sustainable small business inspired to reviving Ayurvedic traditions and practices in modern beauty. Manage the marketing strategy from social media, brand activations and email marketing.
key achievements
28.8k
ORGANIC
VIEWS
150%
INCREASE IN
FOLLOWERS
40%
AVERAGE EMAILS
OPENED
6.5%
AVERAGE EMAILS
CLICKED
550%
rETURN FROM
BRAND ACTIVATIONS
02
MASA Bakery
Content Strategy I Social Media Marketing
MASA is an artisan, neighbourhood bakery & cafe in Mumbai. Dedicated to growing India's coffee culture, Masa Bakery offers a carefully curated selection of artisanal coffee, handcrafted pastries, and breads. Lead the content strategy to stay ahead of trends and craft content that goes viral to boost visibility.
03
BABITA m.
Editorial Photoshoot
Babita M is a legacy contemporary luxury-wear brand that has been a staple in Mumbai for over 25 years. The brand specialises in creating sophisticated, high-quality pieces that reflect elegance and individuality, continuing to set the standard for luxury fashion in India. Worked with the in-house marketing team to style and executive shoots for the launch of new collections.
04
EXALT
Social Media Marketing I Influencer + Partnerships I Email Marketing
A natural protein-smoothie brand and Official Sports Nutrition Drink Supplier for Tottenham Hotspur.
Managed the social media, brand partnerships and email marketing strategy. Collaborated with brands such as Atis Food, Selfridges and Peloton.
key achievements
8
lED INFLUENCER
X
COLLABORATIONS
38%
AVERAGE EMAILS
OPENED
20%
INCREASE IN
FOLLOWERS
05
bombay wine club
Logo Design I Branding
A pop-up wine club for all things wine, music and friends. A community-driven brand aimed bringing affordable and diverse wines to the young professionals in Mumbai, India. Designed the brand logo, elements and strategy for the launch.
WORK
WITH
ME
tm
social media marketing
email marketing
branding + design
influencer + partnerships